Everyone knows that most are annoyed by it, but advertising is now the mainstay of many free Internet services. Without advertising, for example, would be unthinkable Facebook, because the giant is funded through the delivery of customized advertising. Nevertheless, there are always suggestions and approaches to make the Internet free of advertising. One example is the so-called Paywalls. The reader gets only a small fraction of the entire article to see which is to arouse his interest. For the full article a little mite is due. Subscription models are another way and especially very common in the entertainment area. Known representatives of this financing model are Amazon Prime Instant Video and music streaming services such as Spotify. At this point you have to ask the question: What would it cost to individual users if the entire Internet would have to do without advertising?
Ebuzzing: cost of commercial-free Internet calculated
the operator of the Werbevideoplatttform Ebuzzing, which is funded primarily by delivery of promotional videos, have the cost of an Internet without advertising calculated. For this purpose, the total expenditure has been divided for Internet advertising in the United Kingdom (8 billion euros) by the number of active Internet users (45 million).
Accordingly, the cost ad-free Internet each user per year, the equivalent of around 175 euros. A considerable sum at first glance, but the - throughout the year - is not excessively high. But the cost of the TV are much more expensive than the fifteen euro, which would be due for ad free Internet.
Free Internet Advertising: 98% would not pay
the same interviewed Ebuzzing but 1,400 British Internet users, whether they would be willing to bear the costs for an ad free internet. The response was more than clear: 98% of respondents answered that they would pay this sum in any way. However, the survey unearthed even more evident: Advertising is accepted in principle as a financing model. Nevertheless, users are ready to make more effort when it comes to hide perceived as annoying advertising. For example, reported by 63% of users, promotional videos to skip as fast as possible. . Moreover, the survey found that around 16% of all browsers have at least one technique to block ads Jeremy Ardity, Manager at Ebuzzing, concludes: “Poorly made ??or poorly placed advertising is ignored, which can only lose Publisher We need better. be in entertaining, not troublemakers. This means introducing new formats that users perceive as less intrusive, well-placed, creative advertising, and to give users up to a degree of freedom of choice. “